ROOTS & BERRIES

Logo and label design for a nordic berry powder supplement line.

OVERVIEW

- Role: Graphic designer
- Agency: MC2
- Date: Winter 2018

RESPONSIBILITIES

Concept sketching
Vector logo creation
Color palette development
Style guide creation
Label designs

SOFTWARE

Illustrator
Indesign

THE CHALLENGE

Design a logo and label system for an all natural berry powder supplement line that is wild grown, hand picked, and rich in vitamins and phytochemicals. The design needed to reflect the brand’s reverence for nature and sustainable practices by feeling earthy, healing, and calming. The target audience was adults ranging from age 30-60 that preferred natural remedies over western medicine.

SKETCH

BLACK & WHITE

COLOR

THE SOLUTION

We designed a custom lettermark logo that looked like branches intertwined together in a forest, with ripe berries waiting to be picked. Careful detail was taken into consideration with multiple sketch iterations so the logo was still highly legible. The color palette was inspired by the berries themselves to create a label system for each supplement.

PROCESS

1. Client discovery

2. Research

3. Logo concepts/sketches

4. B/W vector logo creation

5. Color palette development

6. Brand guide creation

7. Label layouts

ROLE

Graphic designer working closely alongside a creative director who provided feedback and project management. This project was designed under the agency of MC2 in Winter 2016.