HUNTING DOG CAPITAL
Custom website for an investment management company.
THE CHALLENGE
Hunting Dog Capital has provided senior-secured term loans to US-based growth companies since 2006. Their website was informative, but industry language and data made it hard for the average person to understand how they could help them. They came to MC2 looking for a new website with clearer messaging, simpler navigation and modernized UI.
BEFORE
AFTER
THE SOLUTION
We guided the client through the storybrand framework to help clarify their message and create a brandscript which helped guide the user flow of the home page. We then took a deep dive into their website content and reorganized it into a new, simplified sitemap that made it easy for the user to navigate. Using the sitemap we created a wireframe of each page defining the user flows. Upon approval, a high fidelity prototype was developed with a professional, expensive feel that captured their brand personality and the user's aspirational identity.
SITEMAP
WIREFRAME
PROCESS
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Client discovery
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Research
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Site mapping
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Wireframing
5. Prototyping
6. Development prep & handoff
7. Development QA
8. Testing
ROLE
UX/UI Designer responsible for all execution up to development. Worked under a Lead Web Developer who provided feedback, client communication and project management. This project was completed under the agency of MC2 in Fall 2021.
