HADLEY GENERAL CONTRACTORS
Custom website for a high end residential contractor.
OVERVIEW
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Role: UX/UI Designer
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Agency: MC2 Design Group
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Date: Fall 2019
RESPONSIBILITIES
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Site Mapping
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Wireframing
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HiFi Prototyping
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Development QA
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User Testing
SOFTWARE
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Sketch
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Invision
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Photoshop
THE CHALLENGE
Hadley is a family owned residential contracting business with over 50 years of experience, and a stunning portfolio of multimillion dollar bay area homes to boot. With the company being passed down to the third generation, they realized their branding and website needed a boost. Their vision was a brand that paid homage to their history and craftsmanship while still feeling modern and current with the latest technology.
BEFORE
AFTER
THE SOLUTION
After refreshing their brand identity, we developed a sleek and modern website that reflected the level of work they produce. The new site focused on their beautiful portfolio imagery to capture the user’s aspirational identity of building their dream home. The portfolio was built within a masonry grid with filters to encourage browsing and exploring. The sitemap was kept very minimal to make navigation clear and easy with ample white space. Lastly, we maximized engagement opportunities by adding their call to action form at the bottom of every page.
SITEMAP
WIREFRAMES
PROCESS
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Client discovery
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Research
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Site mapping
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Wireframing
5. Prototyping
6. Development prep & handoff
7. Development QA
8. Testing
ROLE
UX/UI Designer responsible for all execution up to development. Worked under a Lead Web Developer who provided feedback, client communication and project management. This project was completed under the agency of MC2 Design Group in Fall 2021.
