AONAMI

Dynamic brand identity for a sustainable sushi restaurant.

OVERVIEW

Role: Brand designer
Agency: N/A
Date: Spring 2016

RESPONSIBILITIES

Research
Concept sketching
Logo design
Asset development

SOFTWARE

Illustrator
Photoshop
Indesign

THE CHALLENGE

Aonami was a sustainable sushi restaurant in need of a logo that reflected their brand values. The logo not only had to communicate that they serve quality Japanese cuisine, but also that sustainability is always top of mind.

THE SOLUTION

Drawing inspiration from japanese art styles, I developed a minimalist logomark of a fish with a tail in the shape of sprouting leaves, representing sushi and sustainability. A dynamic element was added to the brand where the mark was filled with images of various natural environments to express the importance and beauty of biodiversity. The logotype was custom made to compliment the curvatures of the logomark.

PRINT & PACKAGING APPLICATIONS

WEB & MOBILE APPLICATIONS

PROCESS

Market & competitor design research
Sketching
Logo creation
Dynamic element integration
Print & web asset development

ROLE

This was a project assigned during the final semester of CSU Chico's communication design undergraduate degree. We were prompted to select a local business, redesign their logo, include a dynamic element and show how the brand changes in different applications.